by Mick Thorp | Jan 20, 2023 | Branding, Research and insights
For a creative agency, self-promotion and the pursuit of market differentiation can, and should be, none stop. Award and new business wins need to be celebrated, new hires announced to those who care and a capabilities promotion strategy needs to be defined – Online...
by Mick Thorp | Oct 19, 2022 | Branding, Research and insights
The recent introduction of Ruby the Roo as Tourism Australia’s new brand ambassador for ‘God’s Own’ has as expected stirred up some divided opinions – Too bland. Where’s the celebrity? Doesn’t pitch high enough. Friendly. Fun. Easy to ‘get’ – the usual old flannel....
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