Mick’s
Musings…

Just my type!

Just my type!

    I must confess that I’m rather drawn to the looser end of town when it comes to typography. I don't profess to be a type designer, but I’ve given it a go. I’ve daubed words with an ink dipped, gnarly stick, stamped headlines using cut potato letters and...

read more
Workplace culture

Workplace culture

I was the ripe old age of four when I experienced my first life lesson. Remarkably, to this day I can remember the impression it left on me. One morning in early 1965 I came down stairs, entered our lounge room and was greeted with a beautiful royal blue, powder...

read more
A brand built on heritage and reputation

A brand built on heritage and reputation

For a creative agency, self-promotion and the pursuit of market differentiation can, and should be, none stop. Award and new business wins need to be celebrated, new hires announced to those who care and a capabilities promotion strategy needs to be defined – Online...

read more
Destinational Branding

Destinational Branding

The recent introduction of Ruby the Roo as Tourism Australia’s new brand ambassador for ‘God’s Own’ has as expected stirred up some divided opinions – Too bland. Where’s the celebrity? Doesn’t pitch high enough. Friendly. Fun. Easy to ‘get’ – the usual old flannel. This dialogue has jogged a few brain cells.

read more
Legend

Legend

Tattoos are a prominent part of today’s game of football, as they are in current society. Whether they be works of art, religious allegiances, meaningful messages or propaganda, each star has the opportunity to showcase them to millions of viewers.

read more
Balancing the Grind

Balancing the Grind

Mick Thorp talks about his mo wax fetish, getting all Zen like with nature and how COVID has provided him an opportunity to prove he’s not past his used by date. Read it now !

read more

I’m rather partial…

I seem to be a collector of all sorts of stuff. Stuff includes an array of music memorabilia, books, type, masks, a few robots, Tin Tin, eclectic art (some fine, some kitsch, all framed and arranged ‘Paris Salon style’ all through my house!) and discarded rusty bits I find on the street that I kinda make into faces. I call these Face Aches.

If you were to cut me then I would bleed blue! A Chelsea fan, as man and boy, one of my simple pleasures is to try and watch the glorious blues most weekends. “Come on you Blues”, I cheer!

I have a modest garden. I like to potter about. I love to prune, trim, style, coax and rake. Behind my shed I have three worm farms. I like to compost and fertilise! For most of the year my garden is a picture so I must have inherited my dads green thumb.

Some of the other stuff I like…

A good pinot
Indian curry
Centennial Park
David Hockney
Black cockatoos
Stilton cheese
Sir Peter Blake
American Pickers (TV show)
Crying at the movies
Dr Feelgood
Water colours
The Black Crowes
70’s glam music
English tailoring
Teddy Boys
Joe Strummer
The Antiques Roadshow
Picasso
‘Being there’ with Punk
Sonia Delaunay
Sydney coastal cliff walk
The Cronulla to Bundeena ferry
A good English pint

Mick’s
Musings…

Just my type!

Just my type!

    I must confess that I’m rather drawn to the looser end of town when it comes to typography. I don't profess to be a type designer, but I’ve given it a go. I’ve daubed words with an ink dipped, gnarly stick, stamped headlines using cut potato letters and...

read more
Workplace culture

Workplace culture

I was the ripe old age of four when I experienced my first life lesson. Remarkably, to this day I can remember the impression it left on me. One morning in early 1965 I came down stairs, entered our lounge room and was greeted with a beautiful royal blue, powder...

read more
A brand built on heritage and reputation

A brand built on heritage and reputation

For a creative agency, self-promotion and the pursuit of market differentiation can, and should be, none stop. Award and new business wins need to be celebrated, new hires announced to those who care and a capabilities promotion strategy needs to be defined – Online...

read more
Destinational Branding

Destinational Branding

The recent introduction of Ruby the Roo as Tourism Australia’s new brand ambassador for ‘God’s Own’ has as expected stirred up some divided opinions – Too bland. Where’s the celebrity? Doesn’t pitch high enough. Friendly. Fun. Easy to ‘get’ – the usual old flannel. This dialogue has jogged a few brain cells.

read more
Legend

Legend

Tattoos are a prominent part of today’s game of football, as they are in current society. Whether they be works of art, religious allegiances, meaningful messages or propaganda, each star has the opportunity to showcase them to millions of viewers.

read more
Balancing the Grind

Balancing the Grind

Mick Thorp talks about his mo wax fetish, getting all Zen like with nature and how COVID has provided him an opportunity to prove he’s not past his used by date. Read it now !

read more

I’m rather partial…

I seem to be a collector of all sorts of stuff. Stuff includes an array of music memorabilia, books, type, masks, a few robots, Tin Tin, eclectic art (some fine, some kitsch, all framed and arranged ‘Paris Salon style’ all through my house!) and discarded rusty bits I find on the street that I kinda make into faces. I call these Face Aches.

If you were to cut me then I would bleed blue! A Chelsea fan, as man and boy, one of my simple pleasures is to try and watch the glorious blues most weekends. “Come on you Blues”, I cheer!

I have a modest garden. I like to potter about. I love to prune, trim, style, coax and rake. Behind my shed I have three worm farms. I like to compost and fertilise! For most of the year my garden is a picture so I must have inherited my dads green thumb.

Some of the other stuff I like…

A good pinot
Indian curry
Centennial Park
David Hockney
Black cockatoos
Stilton cheese
Sir Peter Blake
American Pickers (TV show)
Crying at the movies
Dr Feelgood
Water colours
The Black Crowes
70’s glam music
English tailoring
Teddy Boys
Joe Strummer
The Antiques Roadshow
Picasso
‘Being there’ with Punk
Sonia Delaunay
Sydney coastal cliff walk
The Cronulla to Bundeena ferry
A good English pint