by Mick Thorp | Apr 19, 2024 | Adapting to change, Workplace culture
Someone once said, “Change is a bastard!”. True? It can be. If you let it. It can also be the shove. The jolt. The hard kick up one’s jacksy to engage into higher gear! Four years ago, I lost my job. I was sent a calendar event from my MD, cc Talent...
by Mick Thorp | Sep 6, 2023 | Typography, Uncategorized
I must confess that I’m rather drawn to the looser end of town when it comes to typography. I don’t profess to be a type designer, but I’ve given it a go. I’ve daubed words with an ink dipped, gnarly stick, stamped headlines using cut potato...
by Mick Thorp | Mar 1, 2023 | Workplace culture
I was the ripe old age of four when I experienced my first life lesson. Remarkably, to this day I can remember the impression it left on me. One morning in early 1965 I came down stairs, entered our lounge room and was greeted with a beautiful royal blue, powder...
by Mick Thorp | Jan 20, 2023 | Branding, Research and insights
For a creative agency, self-promotion and the pursuit of market differentiation can, and should be, none stop. Award and new business wins need to be celebrated, new hires announced to those who care and a capabilities promotion strategy needs to be defined – Online...
by Mick Thorp | Oct 19, 2022 | Branding, Research and insights
The recent introduction of Ruby the Roo as Tourism Australia’s new brand ambassador for ‘God’s Own’ has as expected stirred up some divided opinions – Too bland. Where’s the celebrity? Doesn’t pitch high enough. Friendly. Fun. Easy to ‘get’ – the usual old flannel....
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