Uncover insights on managing client expectation and creative delivery by attending ‘How to become a great client facing asset’ workshop.
For junior account and design resource managers.
Managing client expectation can be daunting. Co-ordinating output and scheduling milestones with creative resources can be its own little world of pain. Sometimes for a small team there’s never enough hours in the day for peers to provide valuable guidance you crave and to be the industry mentors you need for professional development. We work in a profession that’s the envy of many but sometimes it can be a little too hard.
‘How to become a great client facing asset’ might just be the thing you need. With ‘old head experience’ Friend_Thorp will enlighten, provide insight and inspiration for your account managers and how to emphasis the importance of the ‘AM’ in TEAM!
What will the ‘How to become a great client facing asset’ workshop cover?
- The importance of a good reverse brief and why it’s like a first date with your client and a ‘what I need to do’ list for your creative resource.
- Understanding your client’s commercial objective.
- Being a champion for your client and an ally for your team.
- Planning deliverable milestones.
- Identifying ‘white space’ opportunities via analysis and insight.
- Understand how research drives strategy and how strategy drives creativity.
- How to define creative territories.
- Appreciate the need to differentiate and ways to surprise and delight clients.
- Understanding the creative process.
- The art of presentation.
- How to partner effectively and efficiently with aligned services
– photographers, printers, developers, copy writers etc. - The need to check, check and treble check!
- Why ongoing dialogue and open communication is key.
- Case studies will be used to illustrate points.
Who should attend the workshop?
- Junior to mid weight account managers.
- Design resource managers from a small business or an inhouse design team.
Workshop details
Workshop training sessions are either conducted at your business premises or via Zoom. Workshops are tailored specifically to the needs of your business and team engagement. An initial briefing session will be conducted with you prior to the workshop. A bespoke training session specifically to inspire your team and help the business grow will then be prepared.
Workshop details
Workshop training sessions are either conducted at your business premises or via Zoom. Workshops are tailored specifically to the needs of your business and team engagement. An initial briefing session will be conducted with you prior to the workshop. A bespoke training session specifically to inspire your team and help the business grow will then be prepared.
Duration: Five Hours
Location: Onsite at your premises or by virtual workshop
Workshop fee: $600 per attendee (Four or less attending)
Workshop fee: $500 per attendee (Five or more attending)
Duration:
Five Hours
Location:
Onsite at your premises or by virtual workshop
Workshop fee:
$600 per attendee (Four or less attending)
$500 per attendee (Five or more attending)
Throughout his long and distinguished career as a team leader and creative director, Mick has always believed the importance of developing talent through strong encouragement and support. To mentor and to coach a team member not only contributes to their career development and accumulation of knowledge but also provides immense pride and personal satisfaction for Mick.
Let’s talk
If you are curious to learn more and how the ‘How to become a great client facing asset’ workshop might provide a meaningful experience for you or your team, simply press the button below.