Learn how to discover more possibilities with the ‘What the hell is Design Thinking?’ workshop.
Ideal for young creatives and account managers, inhouse creative teams.
Do you consider yourself a ‘design thinker’? Is your team a group who want to champion insight driven creativity? Do you ever wonder if this ‘Design Thinking thingy’ could give your business a commercial and creative edge? If the gut’s giving you an overwhelming “YES!”, then read on!
Friend_Thorp will enlighten and provide insights on how design, driven by insight, can excite your clients, inspire your creative teams and benefit your business. By guiding them through the seven-step design thinking process one will discover how research drives strategy and how strategy drives creativity. Enlightenment will motivate your people to become more capable, rounded and valuable design thinkers.
What will the ‘What the hell is Design Thinking?’
workshop cover?
- The Seven D’s process.
- The importance of a good reverse brief and why it’s like a first date with your client.
- Understanding your client’s commercial objectives.
- The importance of subscribing to the ‘one team’ philosophy.
- Identifying ‘white space’ opportunities via analysis and insight.
- Understand how research drives strategy and how strategy drives creativity.
- How to define creative territories.
- Taking the opportunity to surprise and delight clients with a great idea.
- The art of presentation.
- How to partner effectively and efficiently with aligned services
– photographers, printers, developers, copy writers etc. - The need to check, check and treble check!
- Why ongoing dialogue and open communication is key.
- Case studies will be used to illustrate points.
Who should attend the workshop?
- Junior to mid weight graphic designers.
- Junior Account managers.
- A sole trading or start up design practice.
- A single design resource or small, inhouse design teams.
- Junior to mid weight marketing managers.
- Your client.
Workshop details
Workshop training sessions are either conducted at your business premises or via Zoom. Workshops are tailored specifically to the needs of your business and team engagement. An initial briefing session will be conducted with you prior to the workshop. A bespoke training session specifically to inspire your team and help the business grow will then be prepared.
Workshop details
Workshop training sessions are either conducted at your business premises or via Zoom. Workshops are tailored specifically to the needs of your business and team engagement. An initial briefing session will be conducted with you prior to the workshop. A bespoke training session specifically to inspire your team and help the business grow will then be prepared.
Duration: Five Hours
Location: Onsite at your premises or by virtual workshop
Workshop fee: $600 per attendee (Four or less attending)
Workshop fee: $500 per attendee (Five or more attending)
Duration:
Five Hours
Location:
Onsite at your premises or by virtual workshop
Workshop fee:
$600 per attendee (Four or less attending)
$500 per attendee (Five or more attending)
Throughout his long and distinguished career as a team leader and creative director, Mick has always believed the importance of developing talent through strong encouragement and support. To mentor and to coach a team member not only contributes to their career development and accumulation of knowledge but also provides immense pride and personal satisfaction for Mick.
Let’s talk
If you are curious to learn more and how the ‘What the hell is Design Thinking?’ workshop might provide a meaningful experience for you or your team, simply press the button below.